Building a Trusted Identity

LGA: Instilling Trust Throughout an Ambitious Project

Building a Trusted Identity

Building a Trusted Identity

One of the busiest airport terminals in NYC is undergoing a historic rebuild while the old terminal remains in near full operation.

With many stakeholders, passengers needed a trusted source information about the project during construction and the project and the terminal needed an identity to stand apart from other entities involved.

Role: Creative Director
Creative Development and Concepting; Art Direction; Design Direction; Brand Identity Development; Design System Development; Brand Guidelines Design and Implementation.

We created a new identity for LaGuardia Central Terminal B

We created a new identity for LaGuardia Central Terminal B

And developed a design system to help stakeholders communicate with clarity and authority

And developed a design system to help stakeholders communicate with clarity and authority

We built a custom illustration library to localize the identity

We built a custom illustration library to localize the identity

The library was built on a foundation of iconic NYC and Queens locations and objects

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And Made It Easier to Navigate The Terminal

And Made It Easier to Navigate The Terminal

We redesigned the in-terminal way-finding maps to allow for updating and reduce confusion.

 Notorious for a confusing layout and overwhelming interior, we went back to the terminal’s construction drawings to improve navigation and movement through the terminal while communicating changes to its footprint throughout construction.

Notorious for a confusing layout and overwhelming interior, we went back to the terminal’s construction drawings to improve navigation and movement through the terminal while communicating changes to its footprint throughout construction.

 BEFORE / AFTER

BEFORE / AFTER

 Team: Cory McLitus, Lisa Parisi, Greg Markant, Jennifer Vandersteen, Saebom Bae, and Katie Giattini.

Team: Cory McLitus, Lisa Parisi, Greg Markant, Jennifer Vandersteen, Saebom Bae, and Katie Giattini.