Transforming a moment into a movement
We helped an outdoor retailer demonstrate its commitment to the outdoors through earned, owned, and social stories.
Role: Creative Director
Creative Development and Concepting; Art Direction.
We engaged the movement
The Co-Op asked us to find a way to respond to their community online. We created a social gif series that tapped into the mindset of their co-op and encouraged others to experience the outdoors on the biggest shopping day of the year.
And supported their goals
We paired the gif series with stories of the Co-Op’s commitment to the environment and fostering sustainable access to the outdoors.
We told authentic stories
Along with the social campaign, we announced the closing of the retailer’s stores on their Medium page and told authentic employee and member stories about their love of the outdoors and commitment to the Co-Op’s work.
From the inside out
And our work was recognized by our peers around the world
Team: Cory McLitus, Lisa Parisi, Saebom Bae, Tyler Gray, Cia Bernales, Ian Savage, and Tara Moore. (New York Creative Team)