Transforming a moment into a movement

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Transforming a moment into a movement

Transforming a moment into a movement

We helped an outdoor retailer demonstrate its commitment to the outdoors through earned, owned, and social stories.

Role: Creative Director
Creative Development and Concepting; Art Direction.

We engaged the movement

We engaged the movement

The Co-Op asked us to find a way to respond to their community online. We created a social gif series that tapped into the mindset of their co-op and encouraged others to experience the outdoors on the biggest shopping day of the year.

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And supported their goals

And supported their goals

We paired the gif series with stories of the Co-Op’s commitment to the environment and fostering sustainable access to the outdoors.

We told authentic stories

We told authentic stories

Along with the social campaign, we announced the closing of the retailer’s stores on their Medium page and told authentic employee and member stories about their love of the outdoors and commitment to the Co-Op’s work.

From the inside out

From the inside out

And our work was recognized by our peers around the world

And our work was recognized by our peers around the world

Team: Cory McLitus, Lisa Parisi, Saebom Bae, Tyler Gray, Cia Bernales, Ian Savage, and Tara Moore. (New York Creative Team)