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MITSUBISHI: Rebuilding Confidence in a Game Changing Aircraft

Recapturing C-Suite Confidence in a Game Changing Aircraft

Recapturing C-Suite Confidence in a Game Changing Aircraft

A successful debut at the Paris Air Show paired with a targeted campaign changed the narrative around the program.

Role: Creative Director
Creative Development and Concepting; Art Direction; Design Direction; Brand Development; Design System Development; Digital Advertising; Print Advertising; Web Development and Design; Supervision of Photography, Retouching, Video Production, and Post-Production.

Targeting Decision Makers, We Showcased The Program's Achievements

We Created An Editorial Platform To Share Progress Updates with our B2B Audience

We Created An Editorial Platform To Share Progress Updates with our B2B Audience

We also utilized targeted and geotagged ABM digital ad units to reached our audience where they were before, during, and after the airshow.

And We Used the Platform to Profile Milestone Moments In The Successful Testing Program

And We Used the Platform to Profile Milestone Moments In The Successful Testing Program

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We Developed A Design System To Share Details About the Program's Ongoing Advancement

We Developed A Design System To Share Details About the Program's Ongoing Advancement

And Demonstrate The Company's Commitment to the Program and the Product

Pairing testing achievements with stories about the teams of experts behind them we told the stories of perseverance and commitment.

Team: Cory McLitus, Carinda Roestorf, Vincent Dente, Lisa Parisi, Dan Bryan, Katie Giattini, Saebom Bae, Craig Pierce, Spencer Ante, Larry Goldstein, and Skylar Bergl.