Bringing an illusive spokesperson to life
We sought inspiration from his experiences
And developed his origin story
We created a dialogue through SMS
And offered "Text" exclusive interviews to media outlets with the character, not the actor playing him.
And built out his persona to create an authentic personality
We had real conversations
with real journalists
And brought the new character to life through earned profiles
Team: Cory McLitus, Kit Morrison, Lisa Parisi, Vincent Dente, Skylar Bergl, Tyler Gray, and Nicco Graham.