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Textclusive

Bringing an illusive spokesperson to life

Bringing an illusive spokesperson to life

Role: Creative Director
Creative Development and Concepting; Art Direction

We sought inspiration from his experiences

And developed his origin story

And developed his origin story

We created a dialogue through SMS

We created a dialogue through SMS

And offered "Text" exclusive interviews to media outlets with the character, not the actor playing him.

And built out his persona to create an authentic personality

And built out his persona to create an authentic personality

We had real conversations

We had real conversations

with real journalists

with real journalists

And brought the new character to life through earned profiles

And brought the new character to life through earned profiles

Team: Cory McLitus, Kit Morrison, Lisa Parisi, Vincent Dente, Skylar Bergl, Tyler Gray, and Nicco Graham.