Web3 Makes Its Broadway Debut
Live theatre faces strong headwinds as the world charts a new path forward following the COVID-19 Pandemic. Weak attendance numbers, weekly show closing announcements and viruses continue to plague Broadway's bottom line. Enter Web3.
We launched BWAYX, the premiere destination for Broadway digital collectibles, to help address these challenges by enriching the fan experience for live theatre. We raised over $2 Million and attracted partnerships on and off Broadway and the West End. We pioneered new avenues for fan engagement and a new revenue model for shows. Our officially licensed collections also provided valuable support to our partners: Broadway Cares/Equity Fights AIDS and the Broadway Green Alliance.
Web3 Makes Its Broadway Debut
Live theatre faces strong headwinds as the world charts a new path forward following the COVID-19 Pandemic. Weak attendance numbers, weekly show closing announcements and viruses continue to plague Broadway's bottom line. Enter Web3.
We launched BWAYX, the premiere destination for Broadway digital collectibles, to help address these challenges by enriching the fan experience for live theatre. We raised over $2 Million and attracted partnerships on and off Broadway and the West End. We pioneered new avenues for fan engagement and a new revenue model for shows. Our officially licensed collections also provided valuable support to our partners: Broadway Cares/Equity Fights AIDS and the Broadway Green Alliance.
Web3 Makes Its Broadway Debut
Live theatre faces strong headwinds as the world charts a new path forward following the COVID-19 Pandemic. Weak attendance numbers, weekly show closing announcements and viruses continue to plague Broadway's bottom line. Enter Web3.
We launched BWAYX, the premiere destination for Broadway digital collectibles, to help address these challenges by enriching the fan experience for live theatre. We raised over $2 Million and attracted partnerships on and off Broadway and the West End. We pioneered new avenues for fan engagement and a new revenue model for shows. Our officially licensed collections also provided valuable support to our partners: Broadway Cares/Equity Fights AIDS and the Broadway Green Alliance.
Color Palette
BWAYX Stage
#000212
BWAYX Stage
#000212
BWAYX Spotlight
#FFE600
BWAYX Linen
#FFDB99
BWAYX Curtain
#D30003
BWAYX Velvet
#9E00A9
BWAYX
Green Room
#009F81
BWAYX Green Room
#009F81
Website MVP
Web3 Marketplace
Website and Web3 Marketplace MVPs
Web3 Marketplace MVP
Social Channels
Details
Details
The Broadway Exchange built a community of over 8,000 unique collectors and 50,000+ followers across our social channels. We challenged the predatory NFT model with "The BWAYX Difference" – equitable profit sharing and IP licensing agreements that helped pave the way for positive change in the industry.
Instagram – Feed Content
OOH
Email Marketing
AI Powered Collection
AI Powered Collection
AI Powered Collection
Product Development
Stable Diffusion Training and Human-Guided Modeling
Product Development
Spotlight Series Collectibles
Spotlight Series Collectibles
Email Marketing
Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?
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Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?
Reach out below. I'm always open to new opportunities working with nice people.
Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?
Reach out below. I'm always open to new opportunities working with nice people.