Instilling Trust Throughout An Ambitious Construction Project
One of the busiest terminals in NYC is undergoing a historic rebuild while the old terminal remains in operation.
With many stakeholders, passengers needed a trusted source information about the project during construction and the project and the terminal needed an identity to stand apart from other entities involved.
We launched a new terminal identity
Using iconography to localize the project
We built a framework so the organization could communicate with ease
And helped change the way people navigate the terminal
BEFORE / AFTER
Notorious for a confusing layout and overwhelming interior, we went back to the construction drawings of the original terminal to help the project communicate changes to the terminal footprint during construction and help improve navigation and movement in the existing terminal.
Team: Cory McLitus, Lisa Parisi, Greg Markant, Jennifer Vandersteen, Saebom Bae, and Katie Giattini.