Instilling Trust Throughout An Ambitious Construction Project

Instilling Trust Throughout An Ambitious Project

Instilling Trust Throughout An Ambitious Construction Project

Instilling Trust Throughout An Ambitious Construction Project

One of the busiest terminals in NYC is undergoing a historic rebuild while the old terminal remains in operation.

With many stakeholders, passengers needed a trusted source information about the project during construction and the project and the terminal needed an identity to stand apart from other entities involved. 

We launched a new terminal identity

We launched a new terminal identity

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Using iconography to localize the project

Using iconography to localize the project

We built a framework so the organization could communicate with ease

We built a framework so the organization could communicate with ease

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And helped change the way people navigate the terminal

And helped change the way people navigate the terminal

BEFORE / AFTER

Notorious for a confusing layout and overwhelming interior, we went back to the construction drawings of the original terminal to help the project communicate changes to the terminal footprint during construction and help improve navigation and movement in the existing terminal. 

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 Team: Cory McLitus, Lisa Parisi, Greg Markant, Jennifer Vandersteen, Saebom Bae, and Katie Giattini.

Team: Cory McLitus, Lisa Parisi, Greg Markant, Jennifer Vandersteen, Saebom Bae, and Katie Giattini.