Instilling Trust During An Ambitious Construction Project

Instilling Trust During An Ambitious Project

Instilling Trust During An Ambitious Construction Project

Instilling Trust During An Ambitious Construction Project

One of the busiest terminals in NYC is undergoing a historic rebuild while the old terminal remains in operation.

With many stakeholders, passengers needed a trusted source information about the project during construction and the project and the terminal needed an identity to stand apart from other entities involved.

Role: Creative Director
Creative Development and Concepting; Art Direction; Design Direction; Brand Identity Development; Design System Development; Brand Guidelines Design and Implementation.

We launched a new terminal identity

We launched a new terminal identity

And developed an icon library to localize the project

And developed an icon library to localize the project

We built an identity framework that the organization could use to communicate with ease

We built an identity framework that the organization could use to communicate with ease

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And Helped Change The Way People Navigate The Terminal

And Helped Change The Way People Navigate The Terminal

 Notorious for a confusing layout and overwhelming interior, we went back to the terminal’s construction drawings to communicate  improve navigation and movement while communicating changes to the terminal’s footprint throughout construction.

Notorious for a confusing layout and overwhelming interior, we went back to the terminal’s construction drawings to communicate improve navigation and movement while communicating changes to the terminal’s footprint throughout construction.

 BEFORE / AFTER

BEFORE / AFTER

 Team: Cory McLitus, Lisa Parisi, Greg Markant, Jennifer Vandersteen, Saebom Bae, and Katie Giattini.

Team: Cory McLitus, Lisa Parisi, Greg Markant, Jennifer Vandersteen, Saebom Bae, and Katie Giattini.