Instilling Trust During An Ambitious Construction Project
One of the busiest terminals in NYC is undergoing a historic rebuild while the old terminal remains in operation.
With many stakeholders, passengers needed a trusted source information about the project during construction and the project and the terminal needed an identity to stand apart from other entities involved.
Role: Creative Director
Creative Development and Concepting; Art Direction; Design Direction; Brand Identity Development; Design System Development; Brand Guidelines Design and Implementation.
We launched a new terminal identity
And developed an icon library to localize the project
We built an identity framework that the organization could use to communicate with ease
And Helped Change The Way People Navigate The Terminal
Notorious for a confusing layout and overwhelming interior, we went back to the terminal’s construction drawings to communicate improve navigation and movement while communicating changes to the terminal’s footprint throughout construction.
BEFORE / AFTER
Team: Cory McLitus, Lisa Parisi, Greg Markant, Jennifer Vandersteen, Saebom Bae, and Katie Giattini.