Bringing Choice To Regional Aviation

We restored confidence in Mitsubishi Aircraft's regional jet development program with our "Discover Choice" campaign. The campaign preserved over $4 Billion in launch orders while maintaining broad positive sentiment about the project's trajectory and ongoing progress toward certification and delivery of its first commercial jet built for the regional market.

Recognition

PR News - Platinum Award for Brand Turnaround Campaign

Role

Creative Director

SCOPE

Team Leadership

Team Leadership

Creative Direction

Editorial

Art Direction

Creative Direction

Product Design

Visual Identity

Creative Direction

Product Design

Art Direction

Visual Identity

Art Direction

Visual Identity

Art Direction

Creative Direction

Bringing Choice To Regional Aviation

We restored confidence in Mitsubishi Aircraft's regional jet development program with our "Discover Choice" campaign. The campaign preserved over $4 Billion in launch orders while maintaining broad positive sentiment about the project's trajectory and ongoing progress toward certification and delivery of its first commercial jet built for the regional market.

Recognition

PR News - Platinum Award for Brand Turnaround Campaign

Role

Creative Director

SCOPE

Team Leadership

Team Leadership

Creative Direction

Editorial

Art Direction

Creative Direction

Product Design

Visual Identity

Creative Direction

Product Design

Art Direction

Visual Identity

Art Direction

Visual Identity

Art Direction

Creative Direction

Collaborators

Bringing Choice To Regional Aviation

We restored confidence in Mitsubishi Aircraft's regional jet development program with our "Discover Choice" campaign. The campaign preserved over $4 Billion in launch orders while maintaining broad positive sentiment about the project's trajectory and ongoing progress toward certification and delivery of its first commercial jet built for the regional market.

Recognition

PR News - Platinum Award for Brand Turnaround Campaign

Role

Creative Director

SCOPE

Team Leadership

Team Leadership

Creative Direction

Editorial

Art Direction

Creative Direction

Product Design

Visual Identity

Creative Direction

Product Design

Art Direction

Visual Identity

Art Direction

Visual Identity

Art Direction

Creative Direction

Collaborators

Air-to-Air Photography: Paul Bowen

Air-to-Air Cinematography: 3 Delta Fox

Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?

Reach out below. I'm always open to new opportunities working with nice people.

Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?

Reach out below. I'm always open to new opportunities working with nice people.

Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?

Reach out below. I'm always open to new opportunities working with nice people.