Attracting The Tribe Of Doers
Home Depot wasn't attracting top seasonal talent. Our "Behind The Apron" campaign repositioned the company by sharing authentic stories from Associates nationwide—revealing the supportive culture behind the iconic orange apron.
The campaign generated record Spring applications and has continued as an ongoing social series for
the brand.
Attracting The Tribe Of Doers
Home Depot wasn't attracting top seasonal talent. Our "Behind The Apron" campaign repositioned the company by sharing authentic stories from Associates nationwide—revealing the supportive culture behind the iconic orange apron.
The campaign generated record Spring applications and has continued as an ongoing social series for
the brand.
Attracting The Tribe Of Doers
Home Depot wasn't attracting top seasonal talent. Our "Behind The Apron" campaign repositioned the company by sharing authentic stories from Associates nationwide—revealing the supportive culture behind the iconic orange apron.
The campaign generated record Spring applications and has continued as an ongoing social series for
the brand.
Photography: Weston Wells
Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?
Reach out below. I'm always open to new opportunities working with nice people.
Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?
Reach out below. I'm always open to new opportunities working with nice people.
Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?
Reach out below. I'm always open to new opportunities working with nice people.
Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?
Reach out below. I'm always open to new opportunities working with nice people.