Vietnam had yet to make its mark in the North American electric vehicle market until VinFast charged onto the scene. We premiered Vinfast's latest all-electric vehicle lineup at the LA Auto Show and launched the reveal in an extensive multi-platform social media campaign. Partnering with influential voices – SuperCar Blondie, Nas Daily, Olympic gold medalist Sunisa Lee, and Mitch Summers – we gave millions their first glimpse of VinFast's cutting-edge models and the brand's ambitious vision for an all-electric future.